Excelling at Innovation

Master Silicon Valley's Value Creation Mindset and Methods

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Innovation is more than a good idea. Innovation is a disciplined approach for turning opportunities into valuable outcomes. Embracing the mindset and learning the skills has become a requirement for success in our rapidly changing world. It is not just entrepreneurs, but workers across all industries and occupations have begun to recognize the development of innovation capabilities will help them and their organizations prosper.

The results of numerous studies reinforce these points:

  • 79% of leaders in the Boston Consulting Group survey claimed innovation ranked among their top three business initiatives
  • 84% of executives say innovation is important to their growth strategy, but only 6% are satisfied with their company's performance. (McKinsey)
  • Innovation, analytical thinking, creativity, problem solving and active learning are all top 10 skills in the latest Future of Job’s report (World Economic Forum) highlighting their increased demand between now and 2025.

The course’s 5 on-demand modules (3.5 hours) offer proven practices, stories from visionaries, and examples of trailblazing innovation from around the world. But this is not a passive program. It is a fact, no one learns new skills from just watching videos. The course will challenge your thinking with innovative exercises and out-of-the-box activities. You will be asked to practice new techniques through project-based homework to build your innovation muscles. Upon completion, you will have learned a disciplined approach to uncovering unmet needs, developing and presenting high-potential ideas, and testing them to ensure they provide value to your target customers.

What will you learn?

  • How to uncover opportunities worth pursuing. To identify and determine if the opportunity is important or just interesting.
  • How to use Design Thinking methods to expand the possible and generate novel ideas. To produce the kinds of ideas that are worth investing your life’s energy in realizing.
  • How to ensure your ideas create value right from the start. To use tools like CO-STAR to make innovation inevitable.
  • How to present your ideas in way that gets others to say “yes”. To earn the trust and support of the people you will need to ensure success.
  • And finally, how to learn quickly and cheaply if your idea is likely to be a winner. To proactively plan and prove the concept.

Who is this course for?

Whether you are an entrepreneur looking to startup a new business, an employee looking to develop a new product, a government worker looking to create new services for citizens, a problem solver looking to implement a novel solution: this course is useful for anyone looking to master the discipline of innovation and apply it to create a better future!

This course has a discount of $50 for our first 50 enrollees - sign up today for this special offer!


Your Instructor


Laszlo Gyorffy
Laszlo Gyorffy

Laszlo Gyorffy M.S. is the V.P. of Global Services for IdeaScale, one of the leading cloud-based innovation software platforms in the world. He brings 25 years of consulting and training expertise working in Silicon Valley and with clients around the globe, helping them to innovate faster, smarter, and with greater impact. Laszlo is an accomplished speaker and co-author of Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching your Brilliant Idea as well as the Global Innovation Science Handbook. His value-driven approach to innovation and skills as a capability and culture builder has created business solutions worth millions of dollars in new revenue and cost efficiencies.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!